Recommendations

Recommendations

From: Vice President, Experimental Aircraft Association (EAA)

Bill Corley is in the highest rank of the many creative professionals I've worked with. At EAA, I was his client on several occasions. At project initiation, Bill listens carefully to the brief and makes sure he has a solid grip on the project. Then comes the magic. Bill has a very special talent for taking the client's brief and coming back with a presentation that is simply incredible. His work hums with creative ideas and energy... you will typically receive three or four concepts, ALL of which are good! Bill thinks deeply about each project but has the rare talent of simplifying complex messages down to strong, clear communications. His visual aesthetic is very contemporary, his grasp of modern technology strong and the projects we worked on produced results. 

One of the most important things that Bill did for EAA was to get us focused on branding in a really nice way, solving a problem we'd struggled with for years. So yes he did a ton of great individual projects, but all of them were in the context of a clear vision for the overall brand. The more project work we did, the more it all came together to build the brand. In many ways I think this was Bill's strongest achievement. 

I found him great to work with and would not hesitate to recommend to anyone, but particularly those working in the aviation industry. I really hope that I have the opportunity to work with Bill again in the future

 

From: Communities Director at EAA

I was a subscriber to the old saying "half the money I spend on marketing is wasted, I just don't know which half" until I had the chance to work with Bill. He can distill the essence of the product offering down to a campaign that speaks to the customer, both with copy and visuals. He is by far and away the most creative and insightful marketing professional I've had the opportunity to work with over the last 23 years. Marketing dollars spent with Bill are an investment that will pay off many times over.

 

From: Senior Director, Shopper Marketing

Bill always bring a clear and fresh perspective to every project. His insight helped define and refine the brand voice for Walmart as the company transitioned into the 2008 brand repositioning. He is a prolific and gifted communicator, a smart marketer and all around creative professional and invaluable team player.

 

From: Senior Director, Heritage and Associate Marketing at Walmart

Bill is an extremely creative writer and creative director. I would often look forward to our touch bases when Bill would bring to our meetings his latest ideas on headlines and concepts for a wide variety of projects from collateral and ads to scripts and circular headlines. Bill is very conscientious, probably the most punctual person I've ever had the pleasure of working with, and a kind and honest person. His vast life experiences have made him a better writer with an often unique point of view. I highly recommend him.

 

From: Senior Marketing Director II at Walmart

Bill is an amazing talent who has the gift of bringing business strategy to life with powerful creative. When he designed our first widespread reusable shopping bag, he developed the "Paper or Plastic? Neither." line still in use today. He is a great listener, a wonderful business partner, and a person of terrific character.

 

From: Senior Director, Insights Partner, Sam's Club Operations & Membership

Bill is one of those rare Creatives that endorse Customer/Consumer Research as a valuable insight to improve the effectiveness of his Communication ideas/Advertising. He is a listener and always open to new ideas and feedback. These skills, paired with his genuine team attitude make him a valuable asset in this industry

 

From: Chief Marketing Officer at Ignite Social Media

Who is your go to person? Who do you know can absolutely, positively (sorry Fedex) help you achieve your objectives, make your project better and challenge you to view things outside your paradigm of safety? Who gives you confidence when you ask them to help you that you will get timely, high quality work in return. My answer to those questions is Team Corley.

 

From: Creative Director, Blackwood/Martin

Bill Corley is without question the most prolific brainstormer, sophisticated writer and persuasive presenter I've worked with.

 

From: Art Director, Ogilvy & Mather

I would like to recommend Bill Corley as a very talented senior writer and creative director. I worked with Bill at Ogilvy & Mather Atlanta for six years and found him to be an excellent writer, great presenter and all around wonderful guy. 

Bill, was very successful at Ogilvy & Mather and worked himself up to Creative Director in Atlanta and also in the Wellington,New Zealand office. He has won many gold “ADDYS”, “ONE SHOW AWARDS”, and the prized “DAVID OGILVY AWARD”. Besides winning many awards, I would give him the gold award for being a guy that cares about his employees, his work and for having integrity / honor. 

I cannot say enough great things about Bill, only he is a rarity in the hard knocks of the creative world.